FOR IMMEDIATE RELEASE
Contact: Cheryl Messer
212.509.2000 ext. 237;
GIRLS FROM ACROSS THE UNITED STATES AND CANADA SEND LETTERS TO THE WORLD
Girls Incorporated launches public education campaign to celebrate the importance of girls’ voices
NEW YORK, NY (August 11, 2008) Girls Incorporated, the nonprofit organization that inspires all girls to be strong, smart, and bold, launches the Dear World public education campaign as part of an on-going commitment by Girls Inc. to show girls that their voices are trusted, respected, and valued and to raise awareness about issues that affect girls’ everyday lives.
The campaign launches with 30-second and 60-second television spots and a website dedicated to giving girls a positive place to express their daily realities, hopes, fears, and dreams. The video PSAs, behind-the-scenes footage, and interactive opportunities for girls and adults to share their own “Dear World” messages are available at www.girlsinc.org/dearworld.
Two hundred and seventy-five girls from Girls Inc. organizations across the United States and Canada wrote Dear World letters about growing up a girl in today’s world and read them on videotape. Forty-two girls, ages 7-17, participated in filming the video PSAs that focus on the message, “The only person I want to be is me!” Girls Inc. partnered with zig USA to produce the spots, which were directed by Wendy Morgan and produced by Ruckus Films.
